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商品編號： 9-584-048 出版日期： 1983/11/03 作者姓名： Quelch, John A.;Court, Alice M. 商品類別： Marketing 商品規格： 25p 再版日期： 1990/05/15 地域： United States 產業： Retail trade 個案年度： 1982 - 1982
商品敘述：
The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types of consumer promotions.
涵蓋領域：
Advertising;Consumer marketing;Product introduction;Brands;Sales promotions
相關資料：
Case Teaching Note, (5-586-038), 14p, by Cynthia A. Bates;Video Supplement, (9-886-501), 0p, by John A. Quelch
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